
What's happening with Ecommerce?
There's been a lot of change to ecommerce over the past couple years. So what's happening? I summarize this state below to create a reference baseline and will detail where I see ecommerce going in...

Conversion Rate Optimization is not about conversion rate
Every Fashion and DTC retailer wants to increase their conversion rate but what leaders miss is that conversion rate optimization is the result of many upstream actions to overcome the customer's o...