It's time to work with ecommerce experts
Our Team
We're a tight-knit crew who's come up from the retail industry. We know the busy pace. We've worn (out) the shoes. We believe that the team working with you should deeply understand the retail business.
Joel - Founder
Having run ecommerce teams generating $1M-$500M, Joel brings an expert view into what businesses need to scale. An experienced C-level leader, expert of Shopify, business school graduate and passionate ecommerce shopper, Joel advises senior strategy for retailers and guides our team.
Katie - Ecommerce Strategist
Katie leads client engagements - bringing 10 years of Director level retail, ecommerce and operations to drive opportunities for retailers. From Shopify theme upgrades, landing pages, return programs, inventory management, and forecasting, Katie guides retailers to achieve their goals.
Heather - Email Marketing & Ecom Operations
Heather executes email marketing and SMS campaigns that drive revenue. Fluent in Klaviyo, she segments, analyzes, tests and optimizes campaigns to achieve brand goals. On the Ecommerce Operations side, Heather manages all Shopify back-end changes including sales, site flips, merchandising and analytics.
Marcus - SEO
Marcus knows what works to build a brand's ranking on Google search. A specialist in ecommerce Search Engine Optimization, Marcus uses the latest insights and data to drive content generation strategies. The result is high domain authority that ensures retailers are one step ahead of their competitors.
Maria - Tech Development
Maria has worked on technical ecommerce solutions for retailers running on Shopify and Shopify Plus and is our resident tech solution guru. She also has cats, which makes her very very cool.
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Work with us