Having run ecommerce teams generating $1M-$500M, Joel brings an expert view into what businesses need to scale. An experienced C-level leader, expert of Shopify, business school graduate and passionate ecommerce shopper, Joel advises senior strategy for retailers and guides our team.

Katie leads client engagements - bringing 10 years of Director level retail, ecommerce and operations to drive opportunities for retailers. From Shopify theme upgrades, landing pages, return programs, inventory management, and forecasting, Katie guides retailers to achieve their goals.

Heather executes email marketing and SMS campaigns that drive revenue. Fluent in Klaviyo, she segments, analyzes, tests and optimizes campaigns to achieve brand goals. On the Ecommerce Operations side, Heather manages all Shopify back-end changes including sales, site flips, merchandising and analytics.

Marcus knows what works to build a brand's ranking on Google search. A specialist in ecommerce Search Engine Optimization, Marcus uses the latest insights and data to drive content generation strategies. The result is high domain authority that ensures retailers are one step ahead of their competitors.

Maria has worked on technical ecommerce solutions for retailers running on Shopify and Shopify Plus and is our resident tech solution guru. She also has cats, which makes her very very cool.