Team
We're a tight-knit crew who's come up from the retail industry. We know the busy pace. We've worn (out) the shoes. We believe that the team working with you should deeply understand the retail business.
Joel - Founder
Having run ecommerce teams generating $1M-$500M, Joel brings an expert view into what businesses need to scale. An experienced C-level leader, expert of Shopify, business school graduate and passionate ecommerce shopper, Joel advises senior strategy for retailers.
Katie - Ecommerce Strategist
Katie leads client engagements - bringing 10 years of Director level retail, ecommerce and operations to drive opportunities for retailers. From Shopify theme upgrades, landing pages, return programs, inventory management, and forecasting, Katie guides retailers to achieve their goals.
Heather - Email Marketing
Heather executes email marketing and SMS campaigns that drive revenue. Fluent in Klaviyo, she segments, analyzes, tests and optimizes campaigns built around compelling creative and copy to ensure high open, click, and conversion rates.
Maria - Tech Development
Maria has worked on technical ecommerce solutions for retailers running on Shopify and Shopify Plus and is our resident tech solution guru. She also has cats, which makes her very very cool.
Notable Brands
