Work with an experienced team.

Our team

We're a tight-knit crew who's come up from the retail industry. We know the busy pace. We've worn (out) the shoes. We believe that the team working with you should deeply understand the retail business.

Joel - Founder, Head of Strategy

Having run ecommerce teams generating $1M-$500M, Joel brings an expert view into what businesses need to scale. An experienced C-level leader, expert of Shopify, Sauder Business School Graduate and passionate ecommerce shopper, Joel advises senior strategy for retailers.

Katie - Sr. Ecommerce Strategist

Katie leads client strategy engagements - bringing 10 years of Director level retail, ecommerce and operations to drive opportunities for retailers. From Shopify landing pages, return programs, inventory management, and forecasting, Katie guides retailers to achieve their goals.

Marcus - SEO

Marcus knows what works to build a brand's ranking on Google search. A specialist in ecommerce Search Engine Optimization, Marcus uses the latest insights and data to drive content generation strategies. The result is high domain authority that ensures retailers are one step ahead of their competitors.

Heather - Email and SMS Marketing

Heather executes email marketing and SMS campaigns that drive revenue. Fluent in Klaviyo, she segments, analyzes, tests and optimizes campaigns built around compelling creative and copy to ensure high open, click, and conversion rates.

Mitch - Art Direction & UX

As an experienced retail creative, Mitch balances UX/UI with brand creative to ensure customers can shop effectively while experiencing the brand story. Mitch leads the creative development of ecommerce sites and experiences.

Maria - Tech Development

Maria has worked on technical ecommerce solutions for retailers running on Shopify and Shopify Plus and is our resident tech solution guru. She also has cats, which makes her very very cool.

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