Work
Consistent energy applied over time equals results. There are no silver bullets, just grit and hard work. These are a selection of our work.
Outdoor Lifestyle Apparel
Wondery Outdoors is a women's retailer dedicated to getting women outside to explore the great outdoors.
What we did:
- Migration to Shopify Plus
- Build a new site experience
- Configured the Shopify backend to best practices
- Advised leadership on ecommerce strategy
What we achieved:
- 54% revenue increase (high 6-figures) in 90 days after launch
- 299% revenue increase year-over-year (in the millions)
- Add-To-Cart Rate up 23%
- Conversion Rate up 14%
Luxury Footwear
For over 100 years, this 3rd generation family business has been hand making luxury footwear in North America.
What we did:
- Ecommerce Advisory to the CEO
- Ecom channel growth expansion
- 3D foot sizing to pair with recommended shoe last
- KPI setup and business analysis on decisions of returns, shipping, pricing
- Hired key internal roles
What we achieved:
- 16% year-over-year sales growth from existing traffic
- 10% conversion rate increase
- Built a cohesive and internal marketing/ecommerce team within the business
Specialty Climbing Apparel
Climb On Equipment exists to serve the needs of those that play in the mountains and work at heights. As a specialty climbing supplier for over 20 years, Climb On is the premier online expert for all things climbing.
What we did:
- Migration from Lightspeed Ecom to Shopify Plus
- Setup and provisioning of a new ecommerce site
- Annual Ecommerce Advisory, working with the core team to achieve their goals and increase their knowledge
- Ecommerce SEO to grow their organic brand awareness and traffic
What we achieved:
- #1 keyword positions, beating national, multi-location retailers
- 49% increase in revenues over 90 days
- 14% increase to AOV
- 10% increase to conversion rate
- Successfully migrated to the #1 ecommerce platform in the world
Garden Tools
GrowOya's mission is to save busy gardeners time - making it fast, easy, and beautiful to create a life force of goodness in the garden.
What we did:
- Built an ecommerce channel from $0 revenue
- Set up the ecommerce stack, including email, reviews, affiliates and selected an ad partner
- Coordinated branding, photoshoots, and asset production need for ecom best practices
- Created product unique selling propositions and related messaging.
- Lead target customer research using Claritas data
What we achieved:
- Went from $0 to 6 figures in year 1, doubled that in year 2, doubled again in year 3 to over 7 figures, and tracking to double again in year 4.
- 25% increase to conversion rate year-over-year
- 15% increase to returning customer rate
- A best in class visual shopping experience in the gardening industry
Notable Brands
