The EASY Program for DTC

We are DTC Ecommerce experts

We focus on mid-to-bottom funnel strategies and activities to drive growth for DTC ecommerce brands.

DTC Ecommerce Agency

DTC is competitive. Customers have limited time and lots of things vying for their attention. Without a purposeful conversion strategy, DTC brands can get lots of lookers but struggle to convert them into customers.

We're an experienced DTC ecommerce agency, having brought new concepts to market by distilling complex, technical and highly nuanced product benefits down to short, digestible reasons-to-buy that drive conversion.

We specialize in communicating your DTC ecommerce experience to an attention challenged, mobile centric customer who is always looking for what's next.

The EASY Program

An entire DTC ecommerce agency

...for less than the cost of 1 senior salary.

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Meet your new ecommerce team

We call it The EASY Program.

Get ecommerce off the side-of-the-desk of your marketing people. You'll get a team of 3-5 experienced DTC ecommerce experts who will work with your marketing team to truly give ecommerce the attention it needs to grow.

What you get:

Ecommerce Leadership

Executive-level experience, deeply knowledgable and tech savvy guidance from a data driven ecommerce strategist. Facilitated through our Ecommerce Advisory program, we set the quarterly KPIs and goals needed to drive growth.

The Ecommerce Site

Gone are the days of build it and leave it - change occurs too quickly now. We continually optimize your site conversion journey, keeping it relevant to changing technologies and customer expectations. In many cases, updates happen weekly.

Ecommerce Operations

The day-to-day operations of everything in Shopify. UX/UI testing, merchandising, adding new products, tech dev, tech support, app management, data analysis, building landing pages, insights. We tend to the complete ecommerce garden.

Email & SMS Marketing

Still the highest revenue generating activity, Email & SMS Marketing also requires continual improvements based on data and consumer behaviour to ensure your customer is getting exactly the right content when they want it. We lead everything (content included).

Search Engine Optimization

We know what actually works here. We use data-driven, brand fitting and strategic ethical methodologies that ranks your keywords higher on Google. We lead all the research, content writing, and on-site optimizations needed to grow and maintain high search rankings with your target customer segments.

The EASY Program

An entire DTC ecommerce team

From $7,997/mo USD

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Case Studies

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Garden Irrigation


GrowOya's mission is to save busy gardeners time - making it fast, easy, and beautiful to create a life force of goodness in the garden.

What we did:

  • Built an ecommerce channel from $0 revenue
  • Set up the ecommerce stack, including email, reviews, affiliates and selected an ad partner
  • Coordinated branding, photoshoots, and asset production need for ecom best practices
  • Created product unique selling propositions and related messaging.
  • Lead target customer research using Claritas data

What we achieved:

  • Generated $250,000 in revenue in year 1, $500,000 in year 2, over $1,000,000 in year 3, and on track to continue doubling.
  • 25% increase to conversion rate year-over-year
  • 15% increase to returning customer rate
  • A best in class visual shopping experience in the gardening industry

The EASY Program

You could do it yourself, or you could do it the EASY way.

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The EASY Program FAQs