We are DTC Ecommerce experts
We focus on mid-to-bottom funnel strategies and activities to drive growth for DTC ecommerce brands.
DTC Ecommerce Agency
DTC is competitive. Customers have limited time and lots of things vying for their attention. Without a purposeful conversion strategy, DTC brands can get lots of lookers but struggle to convert them into customers.
We're an experienced DTC ecommerce agency, having brought new concepts to market by distilling complex, technical and highly nuanced product benefits down to short, digestible reasons-to-buy that drive conversion.
We specialize in communicating your DTC ecommerce experience to an attention challenged, mobile centric customer who is always looking for what's next.
Meet your new ecommerce team
We call it The EASY Program.
Get ecommerce off the side-of-the-desk of your marketing people. You'll get a team of 3-5 experienced DTC ecommerce experts who will work with your marketing team to truly give ecommerce the attention it needs to grow.
What you get:
Executive-level experience, deeply knowledgable and tech savvy guidance from a data driven ecommerce strategist. Facilitated through our Ecommerce Advisory program, we set the quarterly KPIs and goals needed to drive growth.
The Ecommerce Site
Gone are the days of build it and leave it - change occurs too quickly now. We continually optimize your site conversion journey, keeping it relevant to changing technologies and customer expectations. In many cases, updates happen weekly.
The day-to-day operations of everything in Shopify. UX/UI testing, merchandising, adding new products, tech dev, tech support, app management, data analysis, building landing pages, insights. We tend to the complete ecommerce garden.
Email & SMS Marketing
Still the highest revenue generating activity, Email & SMS Marketing also requires continual improvements based on data and consumer behaviour to ensure your customer is getting exactly the right content when they want it. We lead everything (content included).
Search Engine Optimization
We know what actually works here. We use data-driven, brand fitting and strategic ethical methodologies that ranks your keywords higher on Google. We lead all the research, content writing, and on-site optimizations needed to grow and maintain high search rankings with your target customer segments.
GrowOya's mission is to save busy gardeners time - making it fast, easy, and beautiful to create a life force of goodness in the garden.
What we did:
- Built an ecommerce channel from $0 revenue
- Set up the ecommerce stack, including email, reviews, affiliates and selected an ad partner
- Coordinated branding, photoshoots, and asset production need for ecom best practices
- Created product unique selling propositions and related messaging.
- Lead target customer research using Claritas data
What we achieved:
- Generated $250,000 in revenue in year 1, $500,000 in year 2, over $1,000,000 in year 3, and on track to continue doubling.
- 25% increase to conversion rate year-over-year
- 15% increase to returning customer rate
- A best in class visual shopping experience in the gardening industry
The EASY Program FAQs
What roles/responsibilities do I need to provide?
While we augment your existing marketing team, these are the basic responsibilities or roles you'll want to provide:
- Marketing Director/Manager
- Customer Service
- Social Media Content Creator
- Digital Ads
If you don't have these roles, we can also recommend partner agencies or contract solutions to fill them.
Do you build new ecommerce websites?
Yes. If you need a new Shopify site, or want to migrate to Shopify, we will add that scope to The EASY Program as a project add-on.
What does visibility and communication look like?
We work extra hard on this. We meet formally every two weeks and provide KPI dashboards, monthly business reviews, and track all our work through Asana. We regularly communicate through email, Google Meet, phone calls and Asana.
Do you do Digital Ads?
We work with an ecommerce digital ad partner that specializes in creating content strategies as part of their digital ads management. We would be happy to refer you to them.
How do our teams work together?
Understanding your goals is key to us being able to lead ecommerce effectively. Your team will have a senior point of contact (usually the VP of Marketing or CEO) and a working group point of contact (Marketing Manager). Your senior POC will work with us quarterly to align on the business goals while your working group POC with work with us weekly/monthly on operational matters.